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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/176| Title: | BORDER SHUTDOWN THE STATE OF HANDICRAFT BUSINESS IN THE ERA OF PANDEMIC |
| Authors: | Abd Ghani, Nor Farzana Mahmod, Musyrifah |
| Keywords: | Information System in Organization;Event Management;Tourism;Hospitality Management;Computer Application in Management;IT Facility and Service Management;Directed Study in Computing;IT Policy and Strategy |
| Issue Date: | 2023 |
| Publisher: | IMBRe |
| Abstract: | This is the case of Ilham Ceramics, a local crafter in Langkawi. It presents the scenario of its business situation during the Covid-19 pandemic circa early 2020 until October 2021. The business was facing problems due to the lockdown in 2020 since the business relies on tourists inbound to Langkawi. To overcome this, the Government is moving towards promoting the concept of Digital Economy amongst local businesses in order to embark on E-Commerce. Goods can be traded online on popular online marketplace, imitating the successfulness of Shoppee, Lazada, eBay and the likes. With the initiatives from the government to support the local crafters and Ilham Ceramics’ own initiatives, will the business be able to survive after the Covid-19 storm? |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/176 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC212-1 |
| Appears in Collections: | Cases in CDR |
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