Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Browsing by Subject Technology Acceptance Model
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2021 | The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les Copaque Production | Mijan, Rohana; Abdullah, Noor Aziah |